Which one ranks better on Google?

The software does not rank by itself. Clear product pages, a fast phone load, and a checkout that matches what people searched for do the work. A neglected plugin site and a neglected custom site both lose.

Can you migrate a Shopify catalog later?

Yes. Product data, customers, and URLs should be mapped before the new store launches so existing links keep working.

Comparison

Shopify vs WooCommerce vs a custom store in Ghana

Use Shopify when the product list already fits and you are fine paying for apps each month. Use WooCommerce when you want WordPress and someone will keep it updated. Use a custom shop when payments, staff roles, or delivery do not fit a theme.

A phone, a laptop, and a tablet showing different shop layouts on a dark table

Updated September 2026 · OceanCyber, Accra

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Store platforms for Ghana

Store platforms for Ghana
Criteria	Shopify	WooCommerce	Custom build
You own the storefront	Shopify hosts it	You host the WordPress site	You own the code and the content
Mobile Money	Through a payments app such as Paystack	Through a Paystack plugin on your server	Checkout and webhooks built for your flow
Monthly cost	Plan plus apps	Hosting from GHS 69, plus plugins	Hosting, then changes scoped as work
Best for	A standard catalog and fast setup	A WordPress team that will patch the site	Custom ops, roles, or reconciliation
OceanCyber package	We can integrate where it is the right core	We can build and harden it	Professional from GHS 14,500, Enterprise from GHS 30,000

Stay on Shopify when the products are straightforward

Shopify is a good fit for a normal product list, especially if you want themes and discounts without running a server. Cards and MoMo in Ghana usually go through an app such as Paystack. Add the app cost and the Shopify plan to the real monthly bill.

Leave Shopify when finance cannot match the payments in the admin, or when delivery, branches, or staff roles do not fit.

Use WooCommerce if you will look after WordPress

WooCommerce is a shop on a site you host. Hosting starts at GHS 69 a month. You update the plugins and the backups. That is a fair deal if your team already knows WordPress.

Hosting for a store

Build a custom shop when the way you sell is the point

A custom shop is the right job when checkout, stock, or staff roles are specific to how you sell. It starts at GHS 14,500, with Paystack or MoMo that finance can match, usually in 6 to 10 weeks. A larger platform starts at GHS 30,000. Hosting for a real shop is usually GHS 129 a month.

ThinQ Shopping is this kind of shop: products, Paystack, MoMo, and an order desk the team uses. If your products already fit Shopify and the Paystack app covers the wallets, stay. Move when the admin cannot show the payments finance asks for.

Common questions

Which one ranks better on Google?: The software does not rank by itself. Clear product pages, a fast phone load, and a checkout that matches what people searched for do the work. A neglected plugin site and a neglected custom site both lose.
Can you migrate a Shopify catalog later?: Yes. Product data, customers, and URLs should be mapped before the new store launches so existing links keep working.

Bring the product list

Bring the products and how you deliver. We will say Shopify, WooCommerce, or a custom price.