The prized number one spot on Google Maps. Its power should not be underestimated, but how do you get there? Initially, a simple virtual map that would help you find your way has evolved into a directory of local companies and a way to discover new places. Features such as the ‘Explore’ tab convert customers into devotees: easy scrolling of listings by just one platform, so informed decisions can be made.

For businesses, Google Maps is a powerful digital advertising tool capable of producing leads and sales without requiring huge amounts of ongoing work – minimum effort for maximum results. Key Benefits of Search Engine Optimization For Your Business

  •  It helps searchers find your business.
  • Individuals can quickly contact you.
  • Drives visitors to your website and
  • Showcases images of your business
  • Builds trust and authority in your company

What information is found on Google Maps?

Google Maps is all about convenience. The listing is fast, informative, and accessible; the user is given all the information they need to make an informed decision. Keep in mind that Google is all about user experience and is offering the best quality information.

  • Opening hours
  • Address
  • Click to call
  • Payment options
  • Reviews and ratings
  • Service options
  • Click for directions
  • Business updates and posts
  • Website link

As with all aspects of a digital presence, search engine optimisation is essential to getting to that number one spot, and Google Maps is no different. Some Google Business Profile (previously known as Google My Business) search engine optimisation magic is required. There are quite a few signals Google Maps use to rank your business; however, let’s pay attention to those that create the most significant impact over the shortest amount of time.

Step 1
Your first step is to download GMB Everywhere to your Google Chrome browser. GMB Everywhere is fantastic software for local search engine optimisation. The competitor information it delivers is invaluable. As soon as it’s downloaded, go to Google Maps and search for your business type. For instance, digital agency Christchurch. Get familiar with the extension’s data – it’s incredible how many search engine optimisation opportunities you’ll spot simply from competitor analysis.

Step 2
Your second step is to create your Google Business. Updating your business profile and ensuring the information is correct is a priority. Wrong opening times, improper payment methods, and incorrect postcodes present unnecessary obstacles to individuals wanting to spend their money with you.

  • Primary Business category

Information from GMB Everywhere can also be used to develop the best Google Business Profile search engine optimisation. The first business category is the most influential but is usually defined without due diligence. It might seem like a no-brainer but go the additional mile and research which keywords are perfect for use. For instance, are you an educational institution? You may discover the best education institution with more monthly searchers and fewer keyword difficulties.

Link the website on the profile to a landing page related to your primary business category. Using education, for example, the website should open to the educational institution landing page (with a keyword in the page title) rather than to the home page.

TIP: Use GMB Everywhere to see which category your competitors have chosen (denoted by a star) and add them to your Google Business Profile. Google Maps search engine optimisation indicators include additional categories.

  • Google reviews

Reviews of your business are essential in how Google Maps ranks the industry. The number of positive reviews is necessary, but so are the words within the review. If clients use the targeted keywords within the review (e.g., Best school ever), this carries more clout. Email clients to leave a review and encourage them to use specific terms. You can send a link from the customer tab on your Google Business profile. Always reply to reviews – even the negative ones.

TIP: Revisit GMB Everywhere and take advantage of the Review Audit option for competitors. There’s a complete keyword analysis that you can use to your advantage!

Step 3

What is a backlink in SEO? A backlink is a link from a website that is not your own and is a ranking signal extolled by search engines. The standard and quantity of the backlink help you to rank higher in search engine results pages and Google Maps. Gain backlinks from local companies and organisations; it shows Google you are a beneficial player in the area.

How do you get search engine optimisation backlinks to a website?

Established contacts: If you have completed work for government bodies, local schools, or other respected companies or outfits, ask them for a link to your website. Present them with content material and where you see it fitting on their website – give them the page, paragraph, and content you would ideally like adding, and make the process as simple as possible for them.

Create a guide: Create a guide for your best customer in your area. The focus ought to include different local complementing companies related to your niche. Choose companies with good reputations and always take a look at how many followers they have and create a guide on events or occasions. Once you have made the guide, please share it with the included companies to leverage the full power of social media.

Broken backlink strategy: Most outreach emails are special requests for web admins to publish an article or blog post. However, a broken backlink strategy turns it on its head. Use Check My Links (another free Chrome extension) to establish websites’ broken links, contact the Webmaster, give the heads up concerning the broken link and provide your replacement link. Mutual back-scratching in all its glory!

The 1st place on Google Maps is a good spot for those who have embraced search engine optimisation. Establishing authority, reputation and experience online is much like that in the real world. For those who continue to answer customers’ queries, deliver quality services and products, embrace customer care, be active in your area and share great feedback – you will benefit from the rewards from Google and customers.

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