Boutique Makes use of Customized App To Improve Performance

THE CHALLENGE

Struggling to Convert New Business

A Boutique in the USA struggled to convert new business. However, when out in the field at the customer site, they could not provide fast and accurate proposals as they couldn’t access the real-time data they needed. By the time the sales consultant returned to the main office, assessed the possible stock levels, created the proposal, and sent it over … the prospect had often moved on with a different service.
When the consultant tried to create the proposal on the website, they struggled to bid it accurately, often quoting incorrect merchandise that was no longer out there. They used pricing either too low, inflicting issues with margins, or too high, effectively bidding the company out of the project when the prospect compared them to different options.

THE SOLUTION

Making a Customized Proposal Application

Working closely with the team, Oceancyber developed an intuitive proposal software that will work on low-cost tablets within the field, enabling the consultants to deliver proposals on-site through the initial walk-through. The app linked the consultants to their Enterprise Resource Planning system, which meant they could quote from available inventory, project management concerns, and pricing structures.
Since inventory levels are often limited, beads and other products helped the complete consultancy team quickly see that there could be a delay in inventory – making them suggest options on the spot, ensuring a higher chance of meeting desired timetables and creating more satisfied clients. Changes could be made to the proposal based on feedback during the initial consultation, providing the proper solution at the right price and successfully providing an accurate and collaborative proposal the first time.
The supervisor would receive the proposal in their email, review it immediately and press “accept” or suggest edits or other concepts.

THE IMPACT

Improve In Customer Conversion Rates

The company increased the conversion rates and cycle times of their proposals, with a dramatic uptick in same-day closes with proposal margins which were now in line. The decision to create this application for the sales consultants out in the field was instrumental in helping the boutique increase its overall profitability and keep competitive in a world where the right technology offers considerable advantages to companies willing to invest.