Setting up a website is considered vital for a variety of reasons. Every day, about 256,000 new websites are created. Most of these are enterprise and service-related, whether for rolling out a new startup, publishing a professional weblog, organizing an online store, or even introducing a non-profit organization. What about creating a personal website?
There are quite a few advantages to setting up a personal website. The truth is, creating one is considered a necessity for a lot of categories of individuals, including entrepreneurs, professionals in digital, media, entertainment, and creative fields, and even hobbyists. Yet, many declines to claim their personal space on the internet. Typically, it is not a result of lacking the expertise. After all, there are numerous ways to create a website these days without knowing a single thing about website development.
The difficulty is more about seeing the value in setting up a private website. For instance, many people think being on social media is sufficient. Having accounts with Fb, Twitter, Instagram, LinkedIn, and many others. Does it connect you with the rest of the world? However, most people still seek stuff on Google, where having your website becomes important. Not convinced? Listed here are five reasons why it’s still necessary.
1.For branding purposes
There may be huge competitors in whatever field you might be in. However, success in your work will ultimately rely on your potential to stand out from your friends. This is where having a strong brand identity comes in. Your website can help you establish the exact particulars that define what you are about, starting with your bio and profile picture.
For example, you may customize your website’s text, colours, imagery, and layout to fit your personality and skills.
This makes it possible for you to create a more visible representation of your brand than what you can do with a uniform, non-customizable social media profile.
2. Improves your chances of getting employed
Finding work continues to be a major concern for millions of professionals. LinkedIn and other recruitment platforms can help with that, but you may slip through the cracks for many reasons. For one, many employers are still not on social media. Analysis shows that only about 40% of companies use social media to get information on possible recruits.
In addition, unless you have a pretty unique name, many different people could have the same or a similar name on social media.
A potential employer will find it tough to select you of the hundreds of “John Smiths” on Facebook, for instance, if they decide to search for you online. Having your website removes all the doubts about who you might be if you add your private website link to your resume.
Moreover, your website can make it simpler for people to hire you, even if you by no means applied for a job, because it permits your information to indicate up in Google search. Especially useful if you have a portfolio online, which brings us to the next point.
3. It’s a digital portfolio
Setting up your website permits you to showcase your work and supply proof of your talents. It is a must if you are in creative fields, such as writing, designing, art, music, etc. While you can list your skills in your resume, having a portfolio lets people see what you did.
For instance, if you’re a graphic designer applying for a job, you may point out on your application that you edited images for a high magazine. It’s possible that other applicants also state the same thing, so what will make the recruiter select you over the others? If they can find your website and look at the images you edited, they now have a greater idea about your skills and might decide whether they need to hire you or not.
In addition, if somebody is looking for a graphic designer using Google, your website may appear on Google, depending on your search engine optimization. Once there, they can view your work samples and get more info to see if you’re the right match for their project.
4. Permits you to promote yourself and share knowledge
A personal website can also be helpful for people who wish to promote their companies or share knowledge. In case you are a motivational speaker or life coach, for example, your private website is a great place to let the world know what you do and tips on how to get in touch with you. Similarly to having a portfolio, you’ll be able to post videos of your past work, an inventory of your clients and even positive reviews you have acquired.
You may publish informational pieces on your blog or guides or tutorials, which help to construct your profile as an expert in your subject area. A personal website makes it possible to show off your diversity even if you have a separate business platform that sells your services. For instance, in addition to running a digital marketing company, you might also be involved in charitable works, public talking, travelling, and others. You could share (and link to) these different areas of your life in your corner of the web.
5.Build your SEO
The content you produce around your brand can improve your overall search engine optimization presence. Give it some thought — the articles, movies, photographs, etc. that you create will include keywords relating to what you might do elsewhere online, together with different business websites and social profiles you might have. In addition, your website permits you to share links to different places on the internet where information about you and what you can really do will be discovered.
That is what you call backlinking, which is important to search engine optimization. The longer you have your website up and the more active you might be online, the higher your search engine optimization. As a result, people will discover you more easily, whether they’re looking for someone to hire, collaborate with, or make a purchase from.
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